Karen Hollenbach

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events. I’m always sceptical about the ‘shoulds’ and encourage you to re-think your approach to […]

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how to measure LinkedIn social selling index

How to Measure Your Social Selling Index on LinkedIn

LinkedIn’s Social Selling Index (SSI) is updated daily and measures how effective you are on LinkedIn across 4 key measures: Establishing your professional brand Finding the right people Engaging with insights Building relationships on LinkedIn Curious by nature, I clicked on the Get Your Score Free button and discovered these results about myself.   My SSI ranks […]

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LinkedIn Etiquette

The Connection Between LinkedIn Etiquette and Content Marketing

The reality is that there’s some bad behaviour online that is contrary to the best practice approach I recommend. Being salesy and pushy on LinkedIn can damage your business relationships and your brand. The good news is that there is an alternative! If Content Marketing is a concept you’d like to learn more about please […]

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why delayed flights can be where ideas are sparked

Why a Delayed Flight Can Be Where Ideas are Sparked

It’s 5.30pm on a Sunday evening and my flight is delayed. We’ve boarded but we are not moving. This means I’ve enjoyed the best part of the last hour reading through the inspiring articles sprinkled throughout The Collective Hub, a magazine that takes a fresh perspective on the issues across business, design, tech, social change, […]

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How Self Belief influences your success

How Your Beliefs are Connected to Success

At the original rainforest market, hidden at the back of the many markets scattered in the main street of Kuranda you’ll find a small stall amongst the natural hand made ice cream vendors, encouraging you, for just $2, to find out the characteristics of the high achievers who were born on your birthday.   What […]

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How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s how Suzanne Chadwick, the organiser of this event and the founder of The Connection Exchange described me […]

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How to Grow you connections on linkedin

How to Expand Your Connections on LinkedIn

I would like to share with you why being connected with everyone you know on LinkedIn is important and how to increase your connections. Please know that my approach is based on good manners and treating people with respect, which means the principles I will explore are professional and relevant for businesses or those of you […]

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