In this article we discuss how to add providing services to your LinkedIn profile and explain why individuals who provide services to clients should consider adding the “my services” feature to their LinkedIn profile. We provide instructions as to how to go about it, and discuss some of the benefits of using the feature.
Are you looking for ways to improve your LinkedIn profile? One great way to do this is by adding the “Providing Services” feature. This will allow potential clients and customers to see what services you offer. In this blog post, we will show you how to add this feature to your profile.
Navigate to your profile and you should see the option to “find potential clients by showcasing the services you provide” and click on “get started”. LinkedIn will take you to a screen of icons asking you to tell them about your work preferences and explaining that you can expect to get found in search results on LinkedIn and be contacted via LinkedIn by potential clients.
You are then prompted to list your services from a prescribed list and complete a small 500 character about section.
LinkedIn also want to know the geographic area in which you work and whether you are available to work remotely. You can let LinkedIn know whether you are happy to have potential clients see your reviews and recommendations on LinkedIn, even if you are not first degree connections.
You are given an opportunity to review what you have written and then hit publish. Your profile will now say that you are providing services.
Most importantly, take a moment to navigate on LinkedIn to the providing services section to discover how to request reviews from clients. You will need to have enough reviews for this section to be visible. This is also where you will see requests for your services.
On the providing services page, you can also add up to 8 pieces of media via jpg to showcase your work.
If most cases you should also be able to allow client requests, allowing LinkedIn members who you’re not connected with to message you for free.
For those of you who have a CRM connected to you e-mail account monitoring leads, you might find it more convenient to discuss any project requests that are received via LinkedIn by emailing the potential client. This is easily done by responding to the initial request with a thank you note requesting an email address for further discussions.
One of the benefits of the providing services functionality is that it is searchable. If you search on LinkedIn for “LinkedIn Marketing” and then click on “services” there you see myself, Karen Hollenbach from Think Bespoke as your first result.
Making the most of new features and functionality that LinkedIn provides, to get yourself out in front of your ideal clients can give you an advantage over competitors that are a little slower to embrace changes. We can see this feature giving consultants, freelancers and B2B providers an advantage on this platform and will keep an eye on how it continues to develop over time.
Your LinkedIn profile really can be your 24 hours-a-day, seven days a week, online ambassador, that works on your behalf while you are sleeping, and you are in total control of that by how you optimise your profile and the terminology you use. Remember that it is important to use the search terms that your clients would use to increase your chances of being found.
If you found this useful, you might want to consider our upcoming Marketing Mentoring training, which launches in our LinkedIn Marketing Mentoring program aims to help you strategically approach LinkedIn for your business. We teach you not just the how, but the why and the when, and throw in a few time saving tips on the way.
You’ll walk away from this program being able to navigate the platform with confidence. If you’d like to improve your LinkedIn marketing efforts with a proven approach to LinkedIn company page, profile management and content marketing, then you don’t want to miss this.
We teach you how to:
- Create, refresh and optimise your LinkedIn Company Page.
- Audit and improve the LinkedIn presence of your organisation’s leaders.
- Develop a LinkedIn Profile and LinkedIn Company page strategy to help achieve your commercial goals.
- Engage better with your LinkedIn audience by learning about the best features to use for your LinkedIn Company Page and LinkedIn Profiles.
- Develop consistent networking, sales, marketing and content rituals to achieve better results on LinkedIn.
Our intensive, 5 module course runs from July to November and the early bird discount expires 31st of May. You can find out more here. https://thinkbespoke.com.au/linkedin-marketing-mentoring