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How to View LinkedIn Profile Analytics for Posts and Articles

by LinkedIn Marketing, LinkedIn Profile

In this article you will learn how to view LinkedIn profile analytics for posts (text and video) and published articles.

how to view linkedin profile post analyticsEven with free LinkedIn membership you can view analytics for your LinkedIn profile posts and published articles to gain insights on the impact of your content within your LinkedIn network.

There’s some simple shortcuts to view your post analytics on the LH side of your newsfeed below your name, headline and who’s viewed your profile.

You can also view post and article analytics while viewing the post or article.

How to View LinkedIn Profile Post or Article Analytics

1. Click the Me icon at the top of your LinkedIn homepage.

2. Under Manage, click Posts & Activity.

3. Click the Articles or Posts tab based on what you’re looking for.

4. Click view next to the Analytics icon below your post or article.

5. From the Post Analytics page you can see the following analytics (based on the type of post):
– Engagements
– Discovery
– Impression demographics
– Article performance
– Article viewer demographics
– Video performance
– Video viewer demographics

6. From the Engagements section you can:
– Click the Right Arrow next to Reactions, comments or shares.
– Sort the analytics by Reactions or Comments.

7. Filter your search results by category by clicking any of these tabs:
– Job title
– Industry
– Location
– Seniority
– Company Size

What the Analytics mean for LinkedIn Profile Posts and Published Articles

LinkedIn Post Analytics

Engagements are the total number of engagements on your posts, including reactions, comments, and shares.
Discovery (Impressions) are the number of times your post was displayed onscreen (for at least three seconds). This number is an estimate and may not be precise.
Impression Demographics provide the demographic information about the unique people your post was displayed to, but you can not see specific LinkedIn member’s names (unless they have reacted to the post).

how to view linkedin profile post and article analytics

LinkedIn Article Analytics

Impressions are the number of times your article was displayed onscreen.
Views are the number of times a member clicked into your article/read your article.
Article Viewer demographics provide the demographic information about people who viewed your article, but you can not see specific LinkedIn member’s names (unless they have reacted to the article).

Video Analytics

Peak live viewers are the highest number of viewers who were watching the video while it was live.
Minutes viewed are the total minutes your video was watched, including views less than three seconds. This includes both sponsored and organic reach.
Views are the number of times your video was watched for more than three seconds, including sponsored and organic reach.
Viewers are the number of unique people who watched this video for more than three seconds, including sponsored and organic reach.
Video viewer demographics provides the demographic information about people who viewed your video, but you can not see specific LinkedIn member’s names (unless they have reacted to the video).

Key Considerations for LinkedIn Profile Post and Article Analytics*

how to view linkedin profile post and article analytics

Only you can view your post, article and video analytics; engagements, discovery (impressions), article performance, viewers and video viewer demographics from LinkedIn Pages (organisations) aren’t included.  Engagements, discovery (impressions), article performance, and video performance analytics for posts, articles and videos are available from the time of posting.  Demographic analytics for posts, articles and videos are available after 25 post impressions, non-unique total article views, or unique video plays.

Demographic and video performance analytics for posts and videos are not available after 400 days.  Demographic and article performance analytics for articles are not available after 730 days.  All data analytics are no longer available after 1,000 days.  Company demographics analytics is available after 10 views.  Self-views are counted towards all posts, articles, and video statistics.  To protect member privacy, the analytics breakdown won’t be available for the content you share with only your connections or in LinkedIn Groups.

 

*Source: LinkedIn Help

Image Source: John Schnobrich

Karen Hollenbach

Karen Hollenbach

As the Founding Director of Think Bespoke I help individuals and organisations unlock their potential with LinkedIn. Sign up to my E-insights for LinkedIn tips.

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