S3 #E3 – Predictions for the Evolution of LinkedIn Company Pages in 2022
In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including:
- Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn
- A back to basics approach – optimise your page, test and measure and know what works for your goals
- LinkedIn Events
- The LinkedIn algorithm and being across all new features

Karen Hollenbach
As the Founding Director of Think Bespoke I help individuals and organisations unlock their potential with LinkedIn. Sign up to my E-insights for LinkedIn tips.