In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It’s a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that’s relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke’s page and suggests you give some thought to the ‘tone of voice’ of your page updates.
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