The LinkedIn Events feature is constantly evolving and provides organisations with the opportunity to engage their attendees pre, during and post their events. Whether you are running online or in real life events, this feature can enhance how your professional community engages and is worth adding to your event engagement plan.
How Does the LinkedIn Event Feature Work?
The LinkedIn Events feature provides members with an easy way to create and join professional Events that interest them, such as virtual conferences and seminars, professional development, online workshops, and more.
LinkedIn members can use this feature to find and join communities, network with and learn from others. It’s a great way to stay connected and meet new professionals, especially with the event chat feature.
LinkedIn’s On-Boarding Guide provides a comprehensive outline for:
- How to Create an Event
- What Attendees will See
- How to Go Live with Your Event
Please note – while LinkedIn will encourage you to use the LinkedIn Live feature (which you can apply for your organisation’s company page), you can also use 3rd party registration sites such as Humanitix or your preferred event ticketing site. You can also make the event private so that you can include Zoom or WEbex links within the event updates.
Note: If the Event is private, the organizer will need to provide permission for attendees to invite their connections. In addition, the organizer can withdraw an invitation or remove an attendee at any time. Learn more about your Event’s privacy settings here via LinkedIn Help.
How to Create a LinkedIn Event
Once you’ve created an Event, you can manage the details at any time, and your attendees will be notified about the changes. Both organizers and attendees can invite connections to attend an Event.
Maximising the LinkedIn Event Feature for Attendees
Once your attendees have accepted an Event invitation, they can access a list of LinkedIn members who will be attending with them. This is a great place for them to start interacting with other attendees. You may like to encourage them to invite other attendees to connect before the Event begins. You can also encourage them to participate in discussions with other attendees by posting content, suggesting they join in the conversations in the Event feed.
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