Your Personal Guide to Sharing and Creating Content on LinkedIn
Whether you are one of the key leaders who represents your organisation or are someone who’s wishing to raise your profile within your industry, sharing content via your LinkedIn Profile is a great way to stay top of mind with your LinkedIn community, share your insights and start conversations with influencers within and beyond your industry.
This article is part of our Personal Branding on LinkedIn guide to managing your LinkedIn Profile and will help you get started with creating and sharing content on LinkedIn. Once our clients have updated their LinkedIn profile and feel comfortable about being more active on LinkedIn, we recommend they start to think about curating, creating and sharing content on LinkedIn that is valuable to their LinkedIn community and helps build their online presence and personal brand. LinkedIn provides a number of ways for you share your thoughts and professional insights with your network and beyond.
How to Share Content via Your LinkedIn Profile
You can share an update by using the share box on your LinkedIn homepage to post a wide variety of information.
LinkedIn tends to preference updates that keep members on LinkedIn (e.g. text and image based posts, documents and videos uploaded directly from LinkedIn). You can share links for interesting articles you’ve read [make sure you include a commentary], share links from your organisation’s website blog and upload photos from a recent event or conference. And LinkedIn now filters content with hashtags, so use these at the END of the update to help the LinkedIn algorithms.
Examples of Relevant Content to Share via Your LinkedIn Profile
In this article I provide 12 Tips for Leveraging your Attendance at Conferences and Trade Shows on LinkedIn, and include a number of examples of how to share updates.
Here are the options you can use to improve your experience of using the share feature:
- Editing – You can edit a post you’ve already shared.
- Deleting – You can delete a shared post.
- Viewing Stats – You can view analytics for your shared posts to gain insight on the impact of your content within your network.
- Where they show up – Your posts are shared in the Network Updates Feed with your network. Your posts can also be distributed further through the actions of your connections.
How to Publish Articles via Your LinkedIn Profile
In this LinkedIn Article, Where to Begin with Publishing a LinkedIn Article, I show you the steps involved in publishing your first LinkedIn article.
There are also some key ‘must knows’ if you are planning to regularly publish LinkedIn articles.
- Sharing drafts – You can share drafts of your articles before publishing.
- Editing – You can edit an article you’ve published.
- Deleting – You can delete an article you’ve published.
- Viewing Stats – You can view analytics for your published articles to gain insight on the impact of your content within your network.
- Where they show up – Articles are displayed on your profile, shared with your 1st-degree connections and can be distributed more broadly. Your articles could be featured, but there’s no guarantee or formula to ensure this. This article, How to Browse LinkedIn Profiles Anonymously, continues to get circulated by the LinkedIn editors and, at the time of writing this, had over 22,000 views.
Note: Only English, Portuguese, French, German, Italian, Dutch, Spanish, Chinese articles can be published at the time of writing this article.
How to Share Videos via Your LinkedIn Profile
The LinkedIn algorithm currently preferences (shows first) posts that include native video (e.g. video files uploaded directly to LinkedIn), so it’s worth considering your video strategy for LinkedIn if this is a format you use and your community likes to engage with. The LinkedIn video platform currently only supports ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, and WebM file types. LinkedIn does not accommodate animated GIFs.
You can share videos to your LinkedIn network by using the share box on your LinkedIn homepage (as featured above). LinkedIn recommends sharing high-quality videos that reflect how members already use LinkedIn to find new opportunities and make connections. For example, sharing your perspective on news stories, giving an insider look at an industry event you’re attending or showing off a new product your startup just launched. You can also add add stickers and text to videos on the LinkedIn mobile app.
You currently need to apply to become a LinkedIn Live broadcaster. Here’s where to apply.
Source: LinkedIn Help
As one of Asia Pacific’s Top 10 LinkedIn Experts I share fortnightly news with my global email community and run monthly online Lunch and Learns to teach professionals how to unlock LinkedIn. Sign up to my newsletter to help you learn LinkedIn – the right way!