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How to Use LinkedIn Scripts via Messaging to Start Conversations

by LinkedIn Marketing

Updated March 2021

In this article you will learn the proven LinkedIn message script examples we use to get into conversations with potential clients, collaborators, referrers and suppliers on LinkedIn. 

Your Writing Style When Messaging LinkedIn Members

When reaching out to LinkedIn members via personalised invitations to connect, InMails or responding to invitations to connect, the goal is to be conversational. The writing style is less formal than email and more formal than text.

My writing style is to sign off with Thanks. You may choose to use Cheers or Regards. This is a personal choice. What’s most important is that the way you write is consistent with the way you talk and it demonstrates your genuine professional approach.

You want to open up a conversation, learn more about this person and add value where relevant.

When to Network on LinkedIn

Developing daily or weekly rituals that work for you is the key to success when networking on LinkedIn. I tend to network from my phone, but it can vary depending on my training commitments.  To allow me both options, I have the scripts below saved in notes on my phone (which I can also access from my computer).

You will notice when you review these examples that I have a few variations within each message type, as what I write will depend on the person/industry/perceived opportunity.  If they are a very important potential lead, I will also include my phone number before the website.

 1. When Potential Targets/Influencers have viewed your profile

Hi (first name),

LinkedIn tells me you were recently looking at my profile. I see you’re also in Melbourne so I thought I’d reach out and invite you to connect.

Thanks,
(Your first name)
(Your company website)

[Please note – you’d interchange Melbourne with your location. I sometimes broaden this to Australia if they are in Sydney or Brisbane].

2. Responding to Invitations to Connect (when person is a potential lead or a good potential connection or referrer)

Hi (first name),

Thank you for the recent invitation to connect. How can I help?

Thanks,
(Your First Name)

OR

Hi (their First Name),

Thank you for the recent invitation to connect. I see you’re based in (location). How are things there at the moment?

Thanks,
(Your First Name)

OR

Hi (their First Name),

Thank you for the recent invitation to connect.
I notice you’re also connected to (insert full name of relevant mutual connection).

Thanks,
(Your First Name)
(Your company website)

OR

Hi (their First Name),

Thank you for the recent invitation to connect.

You may also like to follow (name of your organisation) here on LinkedIn at (LinkedIn company page URL) to receive regular updates about (insert topic areas).

Thanks,

(Your First Name)

OR

Hi (their First Name),

Thank you for the recent invitation to connect.

You may also like to sign up to my monthly newsletter for (detail what people can expect to get from your newsletter) at (insert sign up URL).

Thanks,

(Your First Name)

Karen Hollenbach

Karen Hollenbach

As one of Asia Pacific’s Top 10 LinkedIn Experts I share fortnightly news with my global email community and run monthly online Lunch and Learns to teach professionals how to unlock LinkedIn. Sign up to my newsletter to help you learn LinkedIn – the right way!

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