Think Bespoke’s Training Program for February 2019

I’m very excited to announce I’ll be continuing to facilitate webinars and workshops for the RCSA in 2019 with a variety of content marketing, LinkedIn and personal branding professional development opportunities to meet your learning needs. The RCSA is the peak body for the recruitment and staffing industry for Australia and New Zealand.

February 2019 Training Program

Here’s what’s in store for the February program which includes a webinar and workshops in Melbourne and Brisbane.  If you are not a member of the RCSA, you are welcome to attend!

rcsa webinars think bespoke

 

Webinar: How to Develop a Content Plan & Schedule for Social Media

Date: 01 Feb 2019 (Online)

Ticket Prices: RCSA Members $44 AUD Non-Members $88 AUD (Note: Prices include GST for Australian Participants)

Inclusions: Access to the Recorded Live Session

CPD Points: 1

Register Now

Overview:

At the heart of the Think Bespoke approach is taking a strategic perspective of your competitive business landscape and helping you see the big picture and how your brand, website, social media and content all hangs together.

Join Karen Hollenbach on this webinar, who will help you understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers.

You will also be introduced to the basics of undergoing a content audit, developing a content library and content calendar.

Learning Outcomes:

  • Understand the importance of setting content marketing goals for your content planning
  • Understand the best practice social media scheduling guidelines in terms of mix of content
  • Learn the latest insights on the best times to post based on 20,000 accounts
  • Understand the importance of setting up and reviewing your google analytics to measure your results
  • Understand the importance of using your social media analytics to inform your content plan and schedule
  • Understand the role of social media scheduling tools to assist in the ongoing scheduling and analysis of content engagement

Who Should Attend:

  • Marketing Professionals
  • Social Media Specialists & Managers
  • Growth Hackers
  • Content Strategist & Managers
  • Information Architects & Designers

Delivery:

Presentation delivered using GoToWebinar. The live session is recorded and a copy of the recording distributed to all registered participants
Webinar joining links are emailed to participants within 48 hours after registration.  All start and end times listed are displayed in Melbourne | Australian Eastern Standard Time.

rcsa think bespoke personal branding

 

Workshop: How to Develop a Personal Brand for your Leadership Role

 05 Feb 2019 (Melbourne) and 12 Feb 2019 (Brisbane)

 RCSA Members $220 AUD Non-Members $440 AUD (Note: Prices include GST for Australian Participants)

CPD Points: 2

Register Now Melbourne Register Now Brisbane

Overview:

Join this 2-hour workshop where Karen Hollenbach will show you how to develop your personal brand as a leader.  Discover your impact and leverage your influence both internally and externally.

Effectively leading others is a matter of influence and developing this critical capacity requires leaders to continually invest time and energy into reconsidering and re-calibrating how you present yourself, and perceived by others.

Learning Outcomes:

  • Understand the benefits of developing a personal brand for your leadership role
  • Follow a step by step framework for developing your personal brand
  • Use the examples shown and apply these to your own professional goals
  • Understand how the concept of a personal brand translates to online tools such as LinkedIn profile, organisation bio and About Us page on your organisation’s website, or your own personal website.

Who Should Attend:

  • Marketing Leaders
  • Social Media Specialists & Managers
  • Growth Hackers
  • Content Strategist & Managers
  • Information Architects & Designers

Delivery:

  • Face to face learning with Karen Hollenbach
  • In-class discussions
  • Open Q&A

Workshop: How to Network on LinkedIn with the Clients You Deserve

 05 Feb 2019 (Melbourne) and 12 Feb 2019 (Brisbane)

 RCSA Members $220 AUD Non-Members $440 AUD (Note: Prices include GST for Australian Participants)

CPD Points: 2

Register Now Melbourne Register Now Brisbane

Overview:

Leverage the deep knowledge of one of Australia’s leading independent LinkedIn training specialists, Karen Hollenbach.  Understand how to develop your personal brand and discover your impact and how to leverage your influence both internally and externally.

When we know how to use a platform like LinkedIn to communicate our brand story, you can attract more of the clients your deserve, at the heart of this concept is knowing What do you want to be known for on LinkedIn? and Who are you trying to influence on LinkedIn?

Learning Outcomes:

  • Decide how you will use LinkedIn to help you achieve your professional goals
  • Understand the options available to you to engage with other professionals on LinkedIn
  • Explore the value of conversation starters on LinkedIn
  • Learn the key ways to engage with others (from messaging to what you like and comment on in your newsfeed)
  • Understand Think Bespoke’s foundational and intermediate networking steps to get more of the clients you deserve

Who Should Attend:

  • Marketing Leaders
  • Social Media Specialists & Managers
  • Growth Hackers
  • Content Strategist & Managers
  • Information Architects & Designers

Delivery:

  • Face to face learning with Karen Hollenbach
  • In-class discussions
  • Open Q&A

Meet the facilitator: Karen Hollenbach

Karen Hollenbach is a content marketer and storyteller who’s developed a reputation for showing clients how to use LinkedIn and other online assets as a powerful tool to collaborate and network online. As the Founding Director of Think Bespoke, a Melbourne based training consultancy for individuals and organisations, Karen works with recruitment and B2B clients across Australia, providing best practice and customised training solutions.

Karen’s practical approach is based on effective communication and relationship building principles. Her insights will help you apply all the truths you know and trust to the digital age so you can start more online conversations that result in genuine leads and focused outcomes.

 

Booking Terms & Conditions:

These events are governed by the RCSA Booking Terms & Conditions.

Note: there are a minimum number of enrolments required for the workshop to run, please confirm by speaking with a member of the Learning & Development team that the event is running as planned, before booking flights or accommodation.

For More Information:

RCSA Learning & Development
Members within Australia call 1300 727 504
Members within New Zealand call toll free + 0800 441 904
E: info@rcsa.com.au