An increasing number of our clients are asking us how to leverage their attendance at or involvement with conferences and trade shows, so today’s article provides 12 tips for what you can do on LinkedIn, via your LinkedIn Profile and LinkedIn Company Page.
If you are planning to attend a conference or trade show, either as an attendee, panel member or guest speaker, this is an opportunity to showcase your participation in an industry event and celebrate the learnings from others.
From your LinkedIn Profiles
1. Airport post
These are one of our favourites. You can include pictures of your boarding pass, or the aeroplane. Of course please be sensitive to identity theft, privacy and security issues. We suggest ensuring you are not sharing your full name, your QR code, bar code, frequent flyer number etc. Post along the lines of “looking forward to soaking up all the best practice knowledge at #eventhashtag “
In the example above Rachael posted this image along with the following comment from her LinkedIn Profile, attracting over 10,000 views to her LinkedIn profile, with 112 likes and 10 comments.
On my way to Chicago to attend the 2018 SHRM International Conference. The largest gathering of HR Professionals in the world! Looking forward to knowledge sharing with our US partners and bringing valuable insights and key learnings back to Australia.
2. Registration post
Pictures of lanyards/ registration or satchel/ goody bag, as per the example below from my recent attendance as a speaker at the 13th Annual Procurement Australia Conference.
3. Hotel posts
Share a post of the hotel lobby, your room or the view from your hotel window.
4. Find other Conference / Trade Show Delegates
Browse who else is using the conference hashtag and connect with any interesting people. Like and comment on their content in relation to the conference. You can also use LinkedIn’s Find Nearby feature to find connections.
5. Take Picture with Attendees
Get pictures with attendees at the conference and tag them in your post. Post along the lines of “great to connect with xyz at the recent #eventhashtag
6. Share Speakers / Presentation Images
Post about any interesting speakers/ presentations with an image of their slides or quote them. Mention them on LinkedIn with a @
7. Invite People to Connect
Consider having some message templates ready to go to invite people to connect mentioning that you met them at the conference.
8. Encourage new connections to follow your Company Page
Consider having a message template ready to invite new connections to follow your company page i.e. thanks for connecting on LinkedIn, you may also like to follow our company page where we share our best practice insights, company news etc.
9. Share the Insights You Learnt
Write a LinkedIn article as an event wrap up sharing what you learned.
From your LinkedIn Company Page
10. Images of the team at the event
Lots of pictures of you and your team attending sessions, meeting people and using the conference Hashtags
11. Images of the speakers
Posts about Interesting speakers along the lines of “we enjoyed hearing from xyz about etc.” mentioning them using @
12. Quotes from Speakers
Quote interesting speakers with an image of them presenting
Staying top of mind on LinkedIn will help you start more conversations with current and new connections. Learning to leverage your attendance at conferences with LinkedIn takes a little bit of planning and is a great way to showcase the speakers and your investment in professional development and learning. We encourage you to follow these steps next time you attend a conference or trade show.
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