Updated March 2021
In this article you will learn how to update your LinkedIn profile photo and background image.
Well thought out image choices are an essential first step in improving your online presence and personal branding.
LinkedIn profiles with photos are reported to receive between 14-21 more profile views. LinkedIn is like a virtual room for networking. With this in mind, you wouldn’t enter a room with a paper bag over your head . . .so you need to have a photo on your LinkedIn profile.
The LinkedIn background image can make your profile look more professional. If you represent an organisation that has an active presence on LinkedIn, check whether there are recommended background images they supply.
How to Update Your LinkedIn Profile Photo
To add a profile photo:
Your LinkedIn Profile photo should be a high quality image of what you look like when you are at work. Your LinkedIn Profile photo should only include you and not have any distractions (such as a pet or your favourite travel destination). When updating your LinkedIn profile photo it’s a good idea to ask someone you know to take your photo or invest in a professional photographer.
Example of a LinkedIn Profile Photo & Background Image
Here’s an example of a suitable LinkedIn Profile photo and background image. The profile photo was taken by a professional photographer and includes a head and shoulder shot, looking straight at the camera. The attire is what you’d expect to see when at work, meeting with clients.
The background image is consistent with the style of the employer’s website and includes a version of the organisation’s logo.
How to Add a Background Image to Your LinkedIn Profile
To learn how to add a background image to your LinkedIn Profile, please read this blog post.
What to Consider When Adding a Background Image to your LinkedIn Profile
Your background image does not need to be related to your current employer but should be related to your industry and areas of expertise. Your background image should follow LinkedIn’s image size specifications and be a copyright free or purchased image. It should also be an image that is consistent with your professional goals and areas of expertise.