How to Measure Your LinkedIn Social Selling Index

LinkedIn’s Social Selling Index (SSI) is updated daily and measures how effective you are on LinkedIn across 4 key measures:

  1. Establishing your professional brand
  2. Finding the right people
  3. Engaging with insights
  4. Building relationships on LinkedIn

Curious by nature, I clicked on the Get Your Score Free button and discovered these results about myself.

How to measure your LinkedIn social selling index

My SSI ranks in top 1% of my network, and is nearly three times the average of my network which, at the time of writing this, is just under 3000 professionals across a global network of professions and industries.

Looking deeper at my results, some interesting insights can be drawn from my specific scores for each of the 4 areas LinkedIn uses to measure my SSI.

  1. Establish Your Professional Brands – 24.9 out of 25 = 99%
  2. Find the Right People – 15.71 out of 25 = 63%
  3. Engage With Insights – 16.06 out of 25 = 64%
  4. Build Relationships – 100%

How LinkedIn’s Social Selling Index (SSI) is Calculated

LinkedIn informs us that “the Social Selling Index (SSI) is a measure that ranks a company or individual’s utilization of LinkedIn as a social selling tool. A variety of data associated with your LinkedIn account is used to calculate your SSI score.”

This data includes the following:

  • Data about your professional brand
  • The completeness of your LinkedIn profile, including the endorsements you’ve received
  • Long form posts you’ve published and the number of followers resulting from your long-form posts
  • Data about your relationships
  • Connections
  • The acceptance rate of your connection requests
  • Data about your engagement on LinkedIn
  • Shares, likes, comments, and re-shares
  • Messages sent and the response rate
  • Groups joined and your engagement within Groups
  • Data about your use of LinkedIn to find prospects
  • People searches
  • Profile views
  • Days active

What do these LinkedIn Social Selling Index Results Show?

In many ways, these results are a strong validation of how I use LinkedIn to help achieve my business goals. Whether you want to call it building relationships, being collegiate and collaborative, social selling or content marketing, the insights I have drawn from this score are around the two measures where I have performed best. These measures are very indicative of how I use LinkedIn and relate very strongly to my beliefs about why LinkedIn is such a powerful platform to help you achieve your business and career goals.

Establish Your Professional Brand on LinkedIn

I scored 99% for this.

I believe LinkedIn is the place where you have the greatest opportunity (beyond your website, if you are a business owner) to clearly communicate who you are as a professional. If you are a professional working for others, it is THE place where you establish your professional brand.

I clearly position my professional brand on LinkedIn and train others to do the same via the many features available via your LinkedIn Profile, including:

  • Profile photo
  • Background image
  • Featured media
  • About
  • Experience
  • Thought Leadership via LinkedIn Articles and posts
  • Active and relative engagement with other content LinkedIn Newsfeed and Messaging

Build Relationships on LinkedIn

I scored 100% for this.

I believe LinkedIn is a professional networking platform to attract, acquire and engage your professional community. Relationship building is at the core of all of my business activities, and LinkedIn is where I am most active each day (but sometimes for only 5-10 minutes, in between meetings) to network with my business community. I am an active user of LinkedIn messages and regularly like or comment on other individual’s LinkedIn Pulse articles or updates and company page updates.

When I run my training programs about how to network on LinkedIn I encourage people to be collegiate and collaborative when networking on LinkedIn. What does this mean? Choose 3 topics you want to be known for and then actively like and comment on people’s updates, LinkedIn Articles and company page updates in a way that is relevant and adds value to your connections.

Measure Your LinkedIn Social Selling Index

Would you like to measure your LinkedIn Social Selling Index? Here’s how.