Get Started Today with LinkedIn for Your Business
The diagram below shows the LinkedIn journey, which is an online seminar series and concept I’ve designed based on hundreds of conversations with professionals around Australia who are trying to get their head around LinkedIn and better understand how to leverage it for their business. As a LinkedIn specialist trainer and independent LinkedIn consultant, I spend a lot of time with people showing them how to use LinkedIn to grow their business. I really enjoy partnering with individuals and organisations on this journey.
I delivered the first of Think Bespoke’s online seminar series earlier this year, which distilled my learnings from 100s of LinkedIn consultations and strategy sessions to help answer your LinkedIn questions. My aim is to provide practical tips on how to grow your business with LinkedIn. Below I’ve detailed some of the key areas that people misunderstand or ask me about to help you better understand what role LinkedIn can play in your own business journey.
Please read the following insights as a great first step in knowing how to get started with LinkedIn for your business. If you’d like to register for more information about Think Bespoke’s upcoming online seminar series, please contact us here.
Common Misconceptions or Questions About LinkedIn for Business
I wrote in more detail here about the 4 most asked LinkedIn questions. These are questions you might be thinking about too and they’re why I’ve designed Think Bespoke’s online seminar series to answer them, helping you finally unlock the LinkedIn puzzle. When deciding if LinkedIn is for you, the first thing I recommend you consider are your goals. I see too many people think they should be on LinkedIn, but they haven’t really thought through how they might use it and what their goals are. So let’s first help build some context around why you would spend time on LinkedIn.
Are You Suffering from Linkedinitis?
LinkedInitis is a common ailment experienced by many business owners in Australia. The symptoms include having a LinkedIn profile but not knowing if it’s written correctly or what to do when you spend time on LinkedIn. Whether you’ve got LinkedIn on your phone or your desktop, I will sometimes hear people say, “Well I’m just not really sure what to do with LinkedIn and it’s changed, so I don’t really know how to use messaging”. Some people don’t even know how to use messaging. If I am describing you, please visit this LinkedIn Help page to find out more about sending messages to connections on LinkedIn.
I’m also often asked “Can you please show me how to use LinkedIn properly?”. Yes, I can, and am available for tailored 1:1 or small group training and have trained individuals and organisations across Australia. Our approach is best practice and we enjoy working at your pace and showing you how to start online conversations that result in genuine leads and focussed outcomes.
Do you Know How to Optimise Your LinkedIn Profile?
To optimise your LinkedIn Profile means to have filled in all the relevant features and details available via your LinkedIn Profile. These features are available for free and premium memberships.
But how do you do this? Is it like a resume? Do I write in the first person? Is it presenting the best version of you? I see a lot of people just cut and paste the information from their resume and pretty much treat it like a resume. This is not what I recommend. Instead, I suggest you treat your LinkedIn Profile like your 24/7 online representative or ambassador and make sure it is giving people a strong sense of who you are, who you work with, how you help and what you believe in. I encourage you to tell your story and explain your current and previous roles in the context of who you are trying to influence on LinkedIn.
Writing your profile summary and experience sections is not easy. In fact, I think I’ve probably built a business on the fact that it’s hard to write about yourself. My team and I can help, and have a DIY option, the LinkedIn Profile Optimiser for just $47 or we can write your profile for you with our Professional LinkedIn Profile Update, written by our professional LinkedIn Profile Writers.
What is Your Connection Criteria?
How do you decide who you accept LinkedIn invitations from? It’s different for everyone and depends on your goals for LinkedIn. I’ll often view client’s LinkedIn memberships and they’ll have at least 10 invitations to connect. When I ask why they haven’t accepted these invitations to connect, some clients tell me they’re not sure they know the connections or they simply don’t like the look of them. In some ways this is a short sighted view of their invitations to connect. I believe some of these invitations may be potential leads. Yes, there’s a few people potentially trying to sell to you too. In my experience, with a well written profile, and spending regular time on LinkedIn, the quality of your invitations to connect will improve and can also be from people who’ve heard your name mentioned and want to find out more about you or your business.
How Do You Approach Publishing LinkedIn Articles?
LinkedIn Publishing is now a tool that’s available for all LinkedIn members. In this article I show you how to publish a LinkedIn article.
Publishing on LinkedIn is an excellent way for you to establish your expertise in and beyond your industry and really broaden your reach on LinkedIn. I encourage you to write content that is valuable for your readers. I’ve written over 50 articles on LinkedIn. Please visit my LinkedIn Profile Articles here and to get a sense of the topics, headlines, content and framework I use when publishing LinkedIn articles.
What is the Connection between LinkedIn and Personal Branding?
My dear dad gave me some great advice many years ago, which was, “Karen, your name is your most treasured possession”. I love this concept and it’s one that’s become quite sophisticated now and we all refer to it as personal branding. I believe your name is your reputation and your LinkedIn profile is an opportunity for you to take control of that concept. If you have a well written LinkedIn profile then when people type in your name into their search engine I can almost guarantee that the first thing that will come up is your LinkedIn profile. This is due to the fact LinkedIn is a large online platform with 500 million members and lots of activity.
Optimising your LinkedIn Profile is a great opportunity to control the information people can see when they’re searching you online.
The connection with personal branding is to help you understand that getting LinkedIn right and getting your LinkedIn profile right is about taking better control of the power of personal branding and really making sure you’re telling the right story online.
It is my hope that by reading this blog post you will better understand how to get started with LinkedIn for your Business.