7 Steps to Grow Your LinkedIn Company Page Followers

You’ve created a LinkedIn Company Page and have 6 followers.  What next?

Here are my 7 simple steps to help you grow your followers. Remember, growing your followers takes time and will build faster if you implement these steps and regularly, consistently post content that’s relevant and adds value to your community.

1. Develop a One Line Promise to Your Followers

Inform potential followers what they can expect from following your page. Consider what topics and news you will curate for your followers.

Here’s Think Bespoke’s promise:
‘For LinkedIn tips and insights to assist your career and business, please follow Think Bespoke’s LinkedIn Company Page’.

Your promise should inform the content you post. And remember to post content from other sources, not just your own!

2. Add LinkedIn logo & LinkedIn Company Page link to your Website

If you are not sure how to pick up the link to your company page, I show you how in the first minute of this video featured in step 7.

LinkedIn also offers embed codes for this purpose. For follow company page plugins from LinkedIn click here.

3. Add Company Page link to your email signature

4. Promote your LinkedIn Company Page on your Social Media Channels

Each month I add a visual to my other channels with my LinkedIn Company Page link, inviting my community to follow Think Bespoke on LinkedIn.

5. Provide a news item in your newsletter asking people to follow

6. Invite people who connect with you on LinkedIn to follow your Company Page

7. Share your LinkedIn Company Page on your LinkedIn Profile as a post (update) once a month

Click here and watch this 3 minute video to find out how.


I hope these steps have been useful. Please check back in and let me know if you have any questions. If you would like a downloadable version of this guide, please subscribe to my monthly e-insights here and you will receive a PDF version of these steps and always be the first to receive my LinkedIn tips and insights to assist your business and career.

karen hollenbach, think bespoke, linkedin specialist, career coach, melbourne


Thank you for reading my insights.

As a storyteller, I help quieter and thoughtful folk communicate better online (and offline). I enjoy the complexity of people and helping others through my coaching, training and online courses.

Some know me as a Career Coach, for others I am a LinkedIn Specialist Trainer and Executive Business Coach. I thrive on variety as well as the opportunity to spend quiet time with my family, and writing.

You can subscribe to my newsletter here where you will receive regular LinkedIn tips and insights to assist your career and business.