How To Grow Your Small Business With LinkedIn
With the Linkedin.com re-design, most business owners are taking a fresh look at LinkedIn to make sure they are presenting the best version of their brands, team and organisation on LinkedIn to maximise the most powerful professional networking platform and content marketing site for business.
One of the key things you need to consider before spending time on LinkedIn is to decide what you want to be known for and who you are trying to influence. This will enable you to use your time wisely on LinkedIn and maximise the many benefits it offers to grow your small business.
Once you are clear about your purpose on LinkedIn, there are 4 key ways to grow your business using the LinkedIn Profile, LinkedIn Company Page, messaging and other features. These include:
- Find Your Voice & Tell Your Story
- Build Your Brand
- Grow Your Network
- Capture Leads
Epic Women in Business Breakfast Presentation
If LinkedIn is on your to do list, please find below a version of the presentation I gave recently at the Epic Women in Business Breakfast, hosted by The Connection Exchange, sharing my insights on how to grow your small business with LinkedIn.