When I run LinkedIn training or coaching with my clients I always ask at the end of the session ‘What are you going to do differently as a result of the insights I have shared with you today?’ While most people have at least one or two things they will do differently, I had one client who was a fast learner and used the training to develop a daily ritual on LinkedIn. He is an example of exactly what you need to do in order to get maximum value from LinkedIn.
The Benefits of LinkedIn for B2B Professionals
Before I share this client’s daily rituals with you, it’s probably a good time to remind you of the facts and related benefits of LinkedIn for your B2B business.
Fact 1: 4 out of 5 professional Australians are on LinkedIn
Benefit: If you target more educated, 30+ Australian professionals, you will find them on LinkedIn.
Fact 2: LinkedIn is NOT social media. It is the largest professional networking platform in the world.
Benefit: You have greater permission to ‘talk shop’ on LinkedIn than any social media platform. It is for business, not a chat.
Fact 3: LinkedIn is taken seriously by Australian businesses.
Benefit: If you present your business and employees well on LinkedIn, you are following best practice for Australian businesses online.
Fact 4: LinkedIn is a powerful networking tool for introverts.
Benefit: Networking face to face takes time and is hard work if you are an introvert. If you view LinkedIn like a virtual room for networking, then you will understand that you could be using LinkedIn messaging, your connections and LinkedIn groups as a way to network from the comfort of your office or home!
A Case Study: Daily Rituals on LinkedIn
Tom is the ‘fast learner’ client I recently trained. Two weeks after implementing these rituals he told me he believes this approach is reaping greater rewards than his previous efforts, because he is now much more focused and productive when on LinkedIn.
Here are his daily rituals, which he wrote out and has saved in an Evernote notebook so he can access it wherever he is.
- Review and respond to your notifications
- Like or comment on 1 or 2 updates a day
- Manage invites to connect
- Thank and keep in touch or;
- Thank and ask how you can help
- Once a week – share an article only if it is a good one
- Whenever I present share a photo and @person’s name
As one of Asia Pacific’s Top 10 LinkedIn Experts I share fortnightly news with my global email community and run monthly online Lunch and Learns to teach professionals how to unlock LinkedIn. Sign up to my newsletter to help you learn LinkedIn – the right way!