How To Edit Your LinkedIn Company Page

A LinkedIn company page is a great way to claim your real estate on LinkedIn. By adding a company page, it means your employees can list your company logo on their profiles and potential clients can find out more about your organisation. People can choose to follow your company page and you can provide updates, news and insights that are relevant for your followers. Many larger organisations on LinkedIn also feature a careers tab on their company page, enabling them to advertise current vacancies and capturing job applications via LinkedIn.

In recent blog posts I have shared with you the Anatomy of a LinkedIn Company Page and How to Add a LinkedIn Company Page.

Once you have set up your Company Page it is important to ensure it is consistent with your message on your website and social media platforms. If you need to edit your Company Page you must be a Company Page administrator in order to do so.

Locating your Company Page

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  1. Move your cursor over Interests at the top of your homepage and select Companies from the dropdown.
  2. Select the Company Page that you’d like to edit from the Manage your pages box on the right.

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3. Click the blue Edit button in the upper right.

4. Make your changes and click Publish to save.

If you don’t see the Company Page in the Manage your pages box or you don’t see an Edit button on the Company Page, you’re not an admin.

 

Key Information When Editing Your Company Page

There is a character limit for key fields on a Company Page:
Company Name: 100 maximum characters
Description: 200 minimum and 1500 maximum characters
Specialties: 256 maximum characters
Website URL: 256 maximum characters

Images:

If you’re a Company Page administrator, you can upload a homepage image or logo.

Here are the file requirements:

  • Banner image – Minimum 646×220 pixels, PNG/JPEG/GIF format, Maximum 2 MB, landscape layout, image should be wider rather than taller.
  • Logo – Minimum 300 x 300 pixels, 400 x 400 pixels is the recommended size PNG/JPEG/GIF format, Maximum 4 MB, square layout.

Once the change is released, when you upload a new logo, the standard logo will be resized as 60×60 pixels in the same space. The square logo will be completely replaced by the new logo. You can learn more from LinkedIn help about Company Pages Logo Changes.

Important: Changes can only be made on the desktop by the Admins of the page.

To upload the image or logo:

  1. Create your image file. You can crop larger images after uploading, if necessary.
  2. Click Edit at the top of your Company Page homepage.
  3. Locate the Image or Logo section and click the Add image link or Edit (whichever is present).
  4. Click Upload to attach your image file, and click Save.
  5. Click Publish in the top right of the page.

Note: If your image doesn’t upload, make sure that your image is the correct size or slightly larger. Smaller images cannot upload. Learn how to troubleshoot loading of your Company Page image.

Source: LinkedIn Help

LinkedIn Training with Think Bespoke

If you would like to up-skill your communications, marketing or sales team on how to maximise LinkedIn, Think Bespoke can tailor our training and coaching to your individual or organisational needs. We’ll teach you how to leverage LinkedIn so you can maximise your time and achieve greater success.

If you’d prefer to outsource LinkedIn, we provide organisations with content management services for your LinkedIn Company Page, including image and post creation for publishing on LinkedIn Pulse and via your website’s blog. Our team is based in Melbourne and we pride ourselves on our reputation for delivering best practice content marketing for the Australian market.

Start with a review of your LinkedIn Profile and LinkedIn Company Page and we’ll help you develop a strategy to better leverage LinkedIn.

 

linkedinAs the Founder of Think Bespoke, Karen Hollenbach has successfully built and grown a professional community that helps individuals and organisations maximise LinkedIn. Formally trained with a Bachelor of Business, Marketing, Karen is a Registered Teacher with the Victorian Institute of Teaching (VIT), a Certified Trainer and has extensive experience training and coaching high performance teams and facilitating formal business training programs.

Karen’s personal mantra is Ghandi’s, ‘Be the change you wish to see in the world’ and she enjoys training and coaching individuals and organisations to think about why they do what they do. She encourages clients to believe in themselves, confidently go after their dreams and leverage the online tools around them.