An Australian Version of LinkedIn’s 2016 Predictions
In December the official LinkedIn Blog featured an article that asked LinkedIn Influencers* to predict the Big Ideas that will disrupt and shape 2016.
I’ve dedicated my first blog post for 2016 with my view on some of these predictions. I’ve localised these predictions for the Australian market and have enjoyed being a bit playful with some of my insights. My goal is to make you smile (as you sit back and enjoy your summer break) whilst also helping you think about how some of these predictions may influence your business and career plans this year.
A self-described “sleep evangelist,” Arianna Huffington predicts that more companies will recognize that “right now we’re in the middle of a sleep deprivation crisis, with devastating effects on our health, our job performance, our relationships, and our happiness.” (Huffington would know; the president and editor-in-chief of The Huffington Post Media Group once collapsed from sleep deprivation.)
LinkedIn asks Will you join the “sleep revolution” of 2016?
For those of you who know me well, I have perhaps led the sleep revolution in my house! As an early riser and avid reader, I generally can not make it past 9pm and am unlikely to engage in much conversation after 7pm most weeknights. if you are not a lover of sleep and have not embraced early mornings as a productive time to either think, read or exercise (or do all 3), I recommend you do!
Female founders are shaking up businesses. Here’s what Sallie Krawcheck, the CEO of Ellevest, expects to see in this new age of entrepreneurship: More women finding their entrepreneurial spirit later in life, more sources of funding for women entrepreneurs, the creation of more “modern, people-friendly work environments,” and a major shift in mindset.
Amy suggests we’re (finally) entering the golden age of female entrepreneurship
I’d like to think we are already there in Australia with this one! I am inspired by many female entrepreneurs in Australia (and can think of two Shark Tankers who are LinkedIn Influencers, Naomi Simson and Janine Allis and then there’s Emma Isaacs, Lisa Messenger . . . I could go on). I am also very proud of the many talented women around me who are working damn hard and successfully growing their businesses with a strong entrepreneurial spirit. You are rule breakers and I love you for it!
We’ve fallen in love with big data, but 2016 will see the return of human insights — at least if Stan McChrystal has a say in it. In reflecting on his time in Iraq commanding a Special Operations Task Force, McChrystal recalls how his team helped solve the data overload by running a 90-minute daily “Operations & Intelligence” meeting. At the end of the day, McChrystal found “[a] useful refrain was: what, so what, therefore — this is what happened, this is why it matters, and therefore we should take this action. We used this phrase to drive home the fact that the ‘why’ matters just as much, if not more, than the ‘what.’”
This is perhaps one of my favourite predictions from the LinkedIn Official Blog. Many conversations I have with SME Business Leaders wishing to improve their workplace culture and communication involves focussing MUCH more on the why and not just the what. I am thrilled to hear this concept being presented at this level and relieved that human interactions and conversations are back in vogue (I’d insert a wink faced emoji here If I knew how to do that from my laptop keyboard!).
And finally, let’s talk about buzz words, with the title of the LinkedIn Blog and it’s reference to disruptors!
I’m sure I am not the first to say it, but I am starting to feel that perhaps disruption was used enough in 2015 and we should move on.
As a replacement for this word, I’d like to suggest another one.
It was a word I first heard about via an article shared with a client from a LinkedIn employee and relates to what you need be doing with your content in 2016. The insight is that it’s no longer enough to just be posting via your blog websites, and sharing great content. You must ‘amplify’. I am predicting that this word will also be one that we quickly tire of! However, I do agree that this will be increasingly important for your content marketing strategy in 2016.
What do you think will be the major game plays in your industry this year?
*A LinkedIn Influencer is a designation given to approximately 500 professionals who’ve been invited to publish on LinkedIn. As leaders in their industries, geographies, and seniority, they discuss topics of interest, such as leadership, management, hiring and firing, disruption, and how to succeed.
The images in this blog post are the original images LinkedIn used in their Official Blog.
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