Social Media Etiquette Checklist

The rapid expansion of Social Media has meant that many of us connect and play online regularly on our platform of choice. Technological developments move at a rapid pace and legislation and regulation struggle to keep up.

This means you need to consider your professional conduct when on social media to ensure you are self-regulating your behaviour online. I have a few rules I play by on a personal and business level to ensure I maintain my professionalism.

If you are planning to spend more time on social media for your business or career this year, we’ve put together this handy checklist to help you consider your approach to Social Media Etiquette.

Here are our rules of play for Business and Personal use of Social Media.


For Business

  • Have a social media policy including rules around language that can be used and when a post by others will be deleted by administrators.
  • Do not be too salesy. People who like your page do not want to be sold to all the time. A healthy mix is about 20% promotional posts and 80% engaging your community seems to be a good balance. Don’t forget to share other peoples content if it is of interest to your community
  • Always respond to comments.
  • Never ignore negative feedback from a customer, social media can give you a great opportunity to turn a negative situation into a positive one.
  • Don’t post too often. You do not want to dominate someone’s news feed. (This is particularly relevant to platforms without an algorithm to manage newsfeeds)
  • Remember you are publishing to the public, so keep your brand image front of mind. Keep spelling accurate and your manners professional.
  • Don’t forget to share the love. Make sure you are liking, commenting on, +1 etc other peoples post. The whole point of social media is to engage.
  • Make sure your posts suit the platform you are using. For example LinkedIn posts should be kept professional and relevant to your business contents. It’s ok to be a bit more personal on less formal platforms like Facebook and Twitter but nobody cares what you had for breakfast.
  • Keep it positive and valuable.


For Personal

  • Always be respectful of others
  • Don’t write anything on social media you would not say in person or in front of an audience or your grandmother.
  • Always take arguments offline as quickly as possible.
  • Be kind and use your manners.


Do you play on Social Media? Do you have rules that govern your conduct?

Please share what you would like to add to our list in the comments below.