LinkedIn Marketing Mentoring
Transform your organisation’s LinkedIn presence
Up-skill in LinkedIn Content Marketing
Get the accountability and focus you need to develop and implement a LinkedIn content marketing plan that delivers increased brand awareness, educates your LinkedIn community about your organisation’s offerings and helps your sales team identify potential clients.
Learn our proven approach to the LinkedIn strategy, marketing and content, networking and sales rituals that will help you:
- Adopt the best practice approach that suits your organisation on LinkedIn.
- Develop company wide protocols for engaging with your LinkedIn content.
- Develop a more structured approach to your LinkedIn Marketing efforts.
- Use LinkedIn’s analytics better to inform your content choices.
- Document your plan with our structured framework.
- Fill the gaps in your LinkedIn content marketing knowledge.
- Become the ‘go to’ in your organisation for LinkedIn.
LinkedIn Marketing Mentoring
Learn Karen Hollenbach’s best practice approach and build your knowledge of LinkedIn’s evolving content marketing features for your organisation’s LinkedIn page and your executive and sales team’s LinkedIn profiles. Develop a systematic approach so your team can maximise LinkedIn.
The LinkedIn Marketing Mentoring program includes:
- Access to a proven content marketing playbook and framework for navigating LinkedIn.
- Five live online training sessions with our LinkedIn Expert, Karen Hollenbach, over three to five months.
- Pre-work and recordings and resources for each of the five modules in the program.
- Private LinkedIn group to ask Karen all your LinkedIn questions between each live training session.
In this program you will learn how to:
- Optimise your LinkedIn presence with clear goals for your organisation’s page and leader’s profiles.
- Increase engagement with your target audience and LinkedIn community.
- Explore the ever-evolving and most relevant content marketing features for your organisation on LinkedIn.
Karen Hollenbach
Meet Your Mentor
LinkedIn Expert, Karen Hollenbach, is one of Australia’s leading Independent LinkedIn Specialist Trainers and the Founding Director of Think Bespoke. With over 14 years of LinkedIn training, strategy and LinkedIn profile writing experience in Australia, Karen has helped thousands of professionals and hundreds of organisations elevate their presence on LinkedIn.
What you will learn from Karen
Learn a structured approach to maximising LinkedIn, develop a content marketing plan for your organisation’s page and optimise the thought leadership features of your team’s profiles.
Get exclusive access to Karen and her LinkedIn content marketing framework to implement and track your LinkedIn marketing activity and help your sales team nurture leads.
Timing & Investment
Online Private Program
- Choose a flexible training schedule for your team.
- Registration is $7500 (GST incl.) for participation of up to four team members.
- Please book an intro chat with Karen to discuss your suitability for this program and preferred timing.
Book an intro chat to discuss the program
What This Program Helps You Achieve
Mentees in this program become their organisation’s ‘go to’ for LinkedIn with a structured approach to content marketing, LinkedIn page management and LinkedIn profile optimisation.
What to expect:
Learn how to leverage LinkedIn better for your organisation with a focused online training program that provides access to proven LinkedIn content marketing strategy, networking, sales, marketing and content resources.
Learn how to build your company’s brand awareness on LinkedIn, optimise your team’s LinkedIn profiles, educate your LinkedIn community about your organisation’s services and generate more leads via your LinkedIn activity.
Benefits of the program:
- Develop a more structured and consistent approach to LinkedIn.
- Understand networking, sales, marketing & content rituals suitable for your organisation.
- Build the most relevant LinkedIn knowledge for your goals.
- Choose the approach that matches your team’s needs.
- Become the ‘go to’ for LinkedIn in your organisation.
- Learners are issued with a Certificate of Completion.
- Get 6 months access to the resources after the live training sessions.
Helpful Resources:
Access our proven and best practice resources, including:
- Best practice summaries for each component of the program.
- Annual and monthly LinkedIn Content Planners.
- LinkedIn Content Marketing Plan Checklist.
- Content Marketing Strategy Playbook to document your plan.
- Professional Profile Checklist.
- LinkedIn Profile Strategy Checklist.
- Networking & Sales Rituals Checklist for your sales team.
Our training resources are based on the success achieved with hundreds of organisations across Australia, including B2B organisations, peak bodies and membership organisations, law firms, financial services and recruitment agencies, allied health practitioners, consultants and coaches.
LinkedIn Marketing Program Outline
The program begins with setting your learning goals with Karen and agreeing your flexible training schedule.
- Module 1 and 2 focus on your LinkedIn Profile and Company Page strategies to ensure your LinkedIn assets are optimised and you’re leveraging the latest LinkedIn features.
- If you want to engage your key stakeholders, this is the ideal point of the program to choose the best practice options suitable for your organisational goals.
- In Module 3 and 4 we explore relevant LinkedIn networking, sales, marketing and content rituals for your organisation’s LinkedIn goals.
- In the final module we finalise your process for using your LinkedIn and website analytics to track and improve your performance.
Building the foundations of your Content Marketing Strategy |
Module 1: LinkedIn Profile Strategy Module 2: LinkedIn Page Strategy |
Implementing the plan on LinkedIn |
Module 3: Networking & Sales Rituals Module 4: Marketing & Content Rituals |
Continuous improvement to inform future content plans | Module 5: Measuring Success on LinkedIn |
Timing & Investment
Online Private Program
- Choose a flexible training schedule for your team.
- Registration is $7500 (GST incl.) for participation of up to four team members.
- Please book an intro chat with Karen to discuss your suitability for this program and preferred timing.
Book an intro chat with Karen
Discuss your team’s suitability for this program.
Format
Course Element | Overview | Format |
Goal Setting | Learner’s goal setting with Karen | Online 30 minute session via Zoom. |
Live Group Training | 5 x monthly 90 minute live group training sessions with Karen. | Online 90 minute sessions via Zoom. |
LinkedIn Lounge (optional) | Exclusive access to membership of private LinkedIn group to test content ideas and ask questions. |
Exclusive to current learners. Ask Karen your LinkedIn questions as you implement your content marketing plan. Karen responds within 48 hours. |
Pre-work | Pre-work prior to each module’s live training, including our Content Marketing Strategy Playbook for LinkedIn. | Sent 1 week prior to live training via email. Housed in Think Bespoke’s learning portal after the live training session is run. |
Think Bespoke’s Learning Portal | Post training resources via online learning portal. | Post session live recordings and all learning resources are housed here so learners can manage internal stakeholders and share resources with their team. |
6 months access | 6 months organisational access to training recordings and online resources. | Think Bespoke Learning Portal via Thinkific with password protected login. |
Book an intro chat with Karen
Carolyn Marriott
“I would highly recommend Karen to anyone wanting to clarify and amplify their brand on LinkedIn and unify all professional platforms. With her encouraging and direct style, Karen is able to cut through the noise so you can get out of your own way and move forward to build your brand.
Janie Rose
“Karen is a great teacher . . and well versed in teaching her craft which is Linkedin. If you want to learn how to master Linkedin and create a Linkedin Strategy for business success, Karen will take you all the way there. She has been a game changer for me.”
Micaela Drieberg
Public Health Consultant
“I met Karen while I was a Councillor and Mayor at the City of Monash after introducing her as a keynote at a Women’s Business Network event. During the event Karen shared her LinkedIn insights with the audience and I was so impressed I scheduled a follow up individual session with her. To this day, I still apply principles she taught me!”